NAPAPIJRI MY CONCEPT
The Napapijri boutique concept drives to the concept of a illimitate adventure vision; the north pole word in lappish means that the world is the real location to look for adventure;
the plexi sphere decorated by optical fibers as the map of the planet is the access point of the store;
a very light fitting out concept is the right background for the product, not to close it in a container;
the scene is the mail actor transmitting a discovery desire through a very high quality clothing collection.