GRIEDER LUZERN

Bongenie Grieder is a heritage brand in the Swiss fashion filed;

 the Company ownes a multistory boutique in Zurich and a female collection boutique in Luzern in the old town area close to the lake bridge;

the goal of the project was to renovate the boutique brand identity in a contemporary warm style not to loose the deep affection of the clients;

21architettura project proposes a modern but very warm and romantic new identity as for the ergonomy, the materilias, the shape and the functionality of the furniture and a specific light concept;

the vetrines are considered as a see through volume to have the chance to fit any kinf of visual merchandising concept;

the floor is a mix of local stone and natural wood posed through thin slices at a 45% connection;

the walls are painted in soft colors as for a natural cement paint;

the furniture concept foresees a light, functional system able to be configurated in different sets as relating the the good to expose;

the skeleton is made with a consecution of steel and cider wood profiles to became the frame of the collection exposition;

LED strips are recessed in the upper and side profiles to guarantee a perfect and balance illumination of the goods in a perfect mix with the ambient lighting concept;

Hunging units, shelves, bases on wheels with drawings, background screens create a multiple shape fitting out of the spaces in a light and warm mix which makes the good appear as the main actor of the scene;

21architettura is proud for the compliments received from the Brand and the Landlord for this project as a breakdown of the scene which manteins the heritage of the brand in the full respect of the urban area in a so specific town as Luzern;