BALLY RODEO, LOS ANGELES CA

Bally Rodeo, Los Angeles Ca, the project lead on Mr David Chipperfield'design of the new Bally concept, through natural materials, light colors and iconic artisanal furniture; the only red facade on Rodeo determinated by a specific geometrical sign through open and closed surfaces, as a stone monument on the street; different from all the other boutiques but integrated in the street mood; building in a sysmic area usind self levelling materials in their full respect but with the courage of a very reasonable challenge.